Gingerbread Houses? Forget It — This Giant Gingerbread Creation Is Way Better
Which is a good thing, because if Philadelphia’s Bredenbeck’s Bakery was going to pull off a life-sized, fully functioning PNC Bank building out of it, they’d need a solid foundation.
The result was a working bank that’s made of over 5,000 pounds of real gingerbread!
There’s even a working ATM that’s coated in gingerbread, frosting, and gumdrops.
It seems funny, but patrons at this gingerbread bank can go about business as usual.
Even though every single element of the building is edible, it’s also incredibly durable. It’s even winterized to withstand the elements!
“We felt strongly that the branch should read as being a ‘bank,’ not a gingerbread house,” Jeremy Bernstein, Creative Director at Deutsch, Inc., toldAdweek. “[Our design team] drew inspiration from other great Art Deco buildings like the MetLife Building, Rockefeller Center, and the Chrysler Building.”
As they’ve attracted over 5,000 visitors in the first couple of days since opening, we’d say that their efforts have been a raging success.
Because even if people just want to come and see the interior decorations, that’s just fine with PNC.
It’s all about helping people find their Christmas cheer!