Flash Projection: BMW Burns Logo onto Cinema-Goers’ Eyes (vid)
BMW used an interesting technique to have a lasting image on the audiences in a German movie theater. A giant Profoto Pro-7B was hidden behind the screen, a studio flash unit that pumps out enough light to flash the BMW logo for a moment. While the cinematic ad was playing they illuminated the harmless photo flash into the audiences eyes and with persuasion through the advert asked them to close their eyes. That’s when the audience sees the letters projected onto the backs of their eyelids. “BMW”
Checkout the video after the break for a better understanding..
via Wired
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